5 Steps to power up your sales and marketing

Step 1: Initial conversation and fact finding

•  collect information about the specific project using a short series of standard questions. Done over the phone, this step can usually be completed in about 30 to 40 minutes.

Step 2: Background development / gather supporting research

• review any reference material you provided
• organize and analyze information learned from our conversation
• research relevant data and ideas
• make a list of follow up questions to be answered about your offering and your target audience before framing the copy.

Step 3: Prepare a first draft and submit for your review

• copywriting starts with outline of the main idea then flesh out the copy
• perform 3 or 4 edits, usually separated by a half day each
• submit to you on or before the due date - usually in about 10-14 days depending on the size of the project

Step 4: Here it’s time for your help in the process

•  you review the work submitted
• make notes of any simple changes and return or
• we should discuss any complicated changes together make notes of changes    and initial or exchange confirming emails 
• revisions covered in this review are no charge

Step 5: Completion of the deliverable

• merge the revisions we discussed into the copy framework
• finalize and prepare the final copy
• present completed copy in requested format along with the invoice
• implementation of the final product and profit from the results